The Carabu Group - Social Media for Business

)	Read These Reports: Social Media TRENDS REPORT 2011 (B2BMarketing Insider 2011) Integrate Social Media Into Your Marketing Mix (B2BMarketing Insider 2011

Facebook is biggest, moving from social to business. Currently, the biggest site in numbers is Facebook with over 500 million active users. 50% of active users log on to Facebook in any given day. Their primary visitors in the past have been Gen-Y socializers, but the fastest growing segment now is business people, and discussion groups for business, like “Facebook for Business” with 56,250 members.
LinkedIn caters to senior business professionals.
The largest site traditionally targeted at business people is LinkedIn, with current numbers exceeding 80 million members. This one is a “must” for every serious business professional and executive out there today. You can join groups with your specific interests, participate in discussions or not, and highlight your business.
Twitter for business and networking is ‘hot’.
This site is for text-messaging on the Internet, with about 100 million unique visitors per month, and was first popular for social updates and gossip. Now it’s the source of business leads and networking for thousands of people, and the source of the breaking world news for everyone. You need to be there.

TWITTER:
How can we can help your Company/Brand:

• Twitter Account profile background design with respect to your brand

• Twitter Account maintenance

• Twitter posts management

• Integrating Twitter and your blog feeds

• Monitoring your Company / brand / top executives on Twitter

• Keeping in touch with media and customers

• Increasing followers count

• Maintaining live updates with respect to your industry

FACEBOOK:
How can we can help your Company/Brand:

Facebook Profile:
By creating a profile for yourself or your business, you are establishing your identity. This will take you a long way in developing relationships with fellow users and in positioning your business. You profile lets you interact with people on a personal note, more so if it’s a local business. Here are some aspects of a profile page:
Wall:
This is your main platform to interact with Facebook users. Post messages on your wall and also comment on members’ activities, though, only when relevant. A cafe once commented on my status when it was something about food. And there! A personal connection was built in a second! I knew that I was going to visit this place more often. However, make sure you don’t spam people every other day or they may remove you from their friend list.
Photo Albums and Videos:
Photos and videos are a great way to showcase the latest collection of your product. I know many people who love to see what goes on behind the scene during a photo shoot or while a baker does his magic in the kitchen. Moreover, the first thing most Facebook users check are photo updates. So take that camera and start shooting!